168年の歴史を持つリーバイスのAI、データ活用、デジタル変革–責任者に聞く

今回は「168年の歴史を持つリーバイスのAI、データ活用、デジタル変革–責任者に聞く」についてご紹介します。

関連ワード（CIO、米ZDNet編集長Larryの独り言等）についても参考にしながら、ぜひ本記事について議論していってくださいね。

本記事は、ZDNet Japan様で掲載されている内容を参考にしておりますので、より詳しく内容を知りたい方は、ページ下の元記事リンクより参照ください。

　Levi Strauss（以下Levi’s）はデニム製品で有名だが、同社は自社の再定義を総合計画の中に取り込んでおり、そのために人工知能（AI）や機械学習（ML）、データサイエンスの力を借りようとしている。アパレル企業として168年の歴史を誇る同社には業務運営の効率化や、トレンドの予測／創出、顧客エクスペリエンスの向上に活用できるデータが蓄積されている。

　米ZDNetはLevi’sの最高戦略責任者（CSO）兼AI担当責任者であるKatia Walsh氏にインタビューし、新型コロナウイルス感染症（COVID-19）のさなかでの同社におけるAIやML、データサイエンスへの取り組みについて話を聞いた。以下はそのポイントだ。

組織内でのAI／データサイエンスチームの位置付け：Walsh氏によると、AI部門は複数の部署を統括し、財務やテクノロジー、人事などのような水平的機能を有しているという。

　同氏は次のように述べた。

COVID-19の発生による行動の加速：AI関連の計画はその他のテクノロジー関連の計画と同様、COVID-19のパンデミックによって加速された。Walsh氏によると、同社は2020年の3月から8月にかけて、AIとデータを「顧客エクスペリエンスの向上から、社内の運用および運用効率の強化、そして新たな収益モデルとビジネスモデルの模索」に至るまでのあらゆることに使うよう加速させていったと述べた。

Eコマースと発送：Walsh氏によると、Levi’sではEコマースでの販売が急増したため、配達先に最も近い店舗から商品を発送するようにしたという。同氏は次のように述べた。

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