ClubhouseがいよいよAndroidアプリの外部テストを開始

今回は「ClubhouseがいよいよAndroidアプリの外部テストを開始」についてご紹介します。

関連ワード （Android、Clubhouse、音声ソーシャルネットワーク等） についても参考にしながら、ぜひ本記事について議論していってくださいね。

本記事は、TechCrunch様で掲載されている内容を参考にしておりますので、より詳しく内容を知りたい方は、ページ下の元記事リンクより参照ください。

音声ベースのネットワーキングアプリClubhouse（クラブハウス）は、現在すべての主要テックプラットフォームに押され気味だが、ようやくそのサービスをAndroid（アンドロイド）に展開しようとしている。同社は、毎週恒例のタウンホールイベント中に、Android版アプリがベータテストに入ったことを発表した。外部の少数の人間がテストに参加し、公開に先立つ初期フィードバックを会社に提供する予定だ。

Clubhouseはリリースノートの中でこのテストを「フレンドリーなテスター」グループへ展開中の「ほぼベータ版」を含んだものだと説明している。つまり、より広範囲のユーザーが、Android版アプリにサインアップする手段はまだないということだ。

Androidクライアントの欠如は、招待システムと組み合わせられて、当初はClubhouseに排他性のオーラをまとわせた。参加するには誰か招待してくれる人を知っていなければならなかったし、iOSデバイスも必要だった。しかし、Androidユーザーへのアクセス提供が遅れたため、強力な競合相手たちがClubhouseに追いつく時間を与え、同時に取り残されていたユーザーたちに訴求することを許してしまった。実際、最大のライバルの1つであるFacebook（フェイスブック）は、最近そのすべてのプラットフォームとサービスでClubhouseに挑戦状を叩きつけた。

Facebookは、短いオーディオスニペットからFacebookとMessenger（メッセンジャー）全体で動作するClubhouseクローンなどのさまざまな新製品を含んだ、フルオーディオ戦略を発表した。また、Instagram Live（インスタグラム・ライブ）ユーザーが、自分のビデオをオフにしてマイクもミュートする方法も発表した。これはClubhouseに似通った機能だ。Facebookの研究開発部門でさえ、Clubhouseの代替品であるHotline（ホットライン）をテストしている 。HotlineはQ&A用途に焦点を当てていて、ClubhouseとInstagram Liveの一種のマッシュアップ機能を提供している。

関連記事
・フェイスブックが音声関連の新機能を発表、Clubhouse類似機能やポッドキャスト支援ツールなど
・Instagram Liveに音声ミュートやビデオをオフにする新機能追加、Clubhouseに対抗
・フェイスブックがClubhouseとInstagram Liveを合わせたようなQ&A製品Hotlineのテストを開始

一方Twitter（ツイッター）は、音声ルーム機能であるTwitter Spaces（ツイッター・スペース）を拡張し続けている。他にもReddit（レディット）、LinkedIn（リンクトイン）、Spotify（スポティファイ）、Discord （ディスコード）、Telegram（テレグラム）、その他の企業が、Clubhouse相当品の提供を目指して開発を進めている。

関連記事
・Twitterが音声によるソーシャルネットワーク機能「Spaces」のベータテストを開始
・RedditがClubhouseによく似たReddit Talkを発表
・LinkedInもClubhouse類似機能を開発中
・SpotifyのCEOがライブオーディオコンテンツを次の「Stories」だと有望視
・DiscordがClubhouseのような音声イベント用チャンネルの提供を開始
・女性向けソーシャルネットワーキングアプリPeanutがライブ音声ルームを追加

Clubhouseにとっては、特に初期の過剰な期待がすでにしぼみつつある兆候の見えるいま、成長をプッシュすべきときがやってきたことを意味している。アプリストア情報会社のApptopia（アプトピア）によれば、ClubhouseはこれまでにiOS上で推定1350万回ダウンロードされているが、日次ダウンロード数は減少しており、これは日次アクティブユーザー数の減少を反映している。

画像クレジット：Apptopia

Apptopiaのデータによると、Clubhouseの日次アクティブユーザーは、2021年2月の頂点から68％減少している、とはいえこれは必ずしもClubhouseが終わったことを意味するわけではない。単に毎日の習慣としての頻度が少なくなっているだけだ。それでももし同社が、同社のアクセラレータープログラムを使って狙う、クリエイターコミュニティの構築や、多くの人気ショーの確立に成功できたなら、引き続き週次もしくは月次の単位でユーザーを引き戻すことができるだろう。そしてそうしたセッションは他のソーシャルアプリに比べて長くなる可能性がある（たとえ他のタスクをしながらアプリを開きっぱなしにしているのだとしても、Clubhouseのユーザーはしばしば1時間以上行われているショーに参加している）。

関連記事：Clubhouseがクリエイター向けアクセラレータープログラム開始、スポンサー紹介もしくは月54.6万円の収入を保証

さらにClubhouseは、最近使用量が減少しているかもしれない人の、再エンゲージメントに関する課題に取り組んでいる。また、タウンホールイベント中に、Clubhouseは、ユーザーが招待されたイベントについて気が付けるようにするために、イベントのベルアイコンを導入すると発表した。これは、イベントを宣伝するクリエイターにとっても重要な機能だ。

Clubhouseは、そのAndroidアプリがより多くのテスターやより広い範囲の一般ユーザーの手に渡る時期については、はっきりしたことを語っていない。ただ「今後数週間」でより多くのAndroidユーザーを招待したいと述べただけにとどまっている。Clubhouseは2021年3月に、Androidのリリースには2、3カ月かかると語っていた。

関連記事：ClubhouseのAndroid版リリースは2、3カ月先

画像クレジット：SOPA Images / Getty Images

【原文】

Clubhouse, the voice-based networking app that’s now being knocked off by every major tech platform, is bringing its service to Android. The company announced during its weekly townhall event that its Android version has entered beta testing with a handful of non-employees who will provide the company with early feedback ahead of a public launch.

In its release notes, Clubhouse referred to this test as involving a “rough beta version” that’s in the process of being rolled out to a group of “friendly testers.” That means there’s not a way for the broader public to sign up for the Android app just yet.

The lack of an Android client combined with its invite system initially gave Clubhouse an aura of exclusivity. You had to know someone to get in, and then you would need an iOS device to participate. But the delay to provide access to Android users also gave larger competitors time to catch up with Clubhouse and court users who were being left behind. One of the largest of the rivals, Facebook, recently challenged Clubhouse across all its platforms and services, in fact.

Facebook announced a full audio strategy that included a range of new products, from short-form audio snippets to a direct Clubhouse clone that works across Facebook and Messenger. It also announced a way for Instagram Live users to turn off their video and mute their mics, similar to Clubhouse. Even Facebook’s R&D division tested a Clubhouse alternative, Hotline, which offers a sort of mashup between the popular audio app and Instagram Live, with more of a Q&A focus.

Meanwhile, Twitter is continuing to expand its audio rooms feature, Twitter Spaces, and there are Clubhouse alternatives from Reddit, LinkedIn, Spotify, Discord, Telegram and others, in the works, too.

For Clubhouse, that means the time has come to push for growth — especially as there are already some signs its initial hype is wearing off. According to app store intelligence firm Apptopia, Clubhouse has seen an estimated 13.5 million downloads on iOS to date, but the number of daily downloads has been falling, mirroring a decline in the number of daily active users.

Image Credits: Apptopia

Apptopia’s data shows that Clubhouse’s daily active users are down 68% from a high in February 2021, though that doesn’t necessarily mean that Clubhouse is over — it’s just becoming less of a daily habit. But if the company is able to build out its creator community and establish a number of popular shows, which it’s aiming to do via its accelerator, it could still see users tuning in on a weekly and monthly basis. And those sessions would be longer in comparison with some other social apps, as Clubhouse users often tune into shows that run over an hour — even leaving the app open as they do other tasks.

For example, Clubhouse’s average session time per user is about 125% higher than Snapchat or Instagram. But compared with a streaming app like Spotify, sessions are shorter. Spotify’s average session per user is about 63% higher than Clubhouse, Apptopia data indicates.

However, Clubhouse is taking aim at the challenges around re-engaging people whose usage may have dwindled in recent days. Also during its townhall, the company announced it would introduce a bell icon for events that will allow users to be notified about the events to which they’ve RSVP’d. This will be important for creators who are advertising their events, as well.

Clubhouse didn’t give a specific time frame as to when its Android app would reach more testers or the wider public, only noting that it’s looking forward to welcoming more Android users in the “coming weeks.” In March, Clubhouse said the Android launch would take a couple of months.

（文：Sarah Perez、翻訳：sako）

Clubhouse (app) - Wikipedia

Clubhouse is an invitation-only social media app for iOS that facilitates auditory communication through rooms that can accommodate groups of up to 5,000 people. The audio-only app hosts virtual rooms for live discussions, with opportunities for individuals to participate through speaking and listening.

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Clubhouse (アプリケーション) - Wikipedia

沿革. Clubhouseを開発したのは、元Google社員のポール・ダヴィソンとローハン・セスで、2020年2月に「アルファエクスプロレーション（Alpha Exploration）」を共同で創業 。 上海の中国企業「Agora（アゴラ・声網）」社からAPIの提供受けて 、同アプリケーションを開発した。

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Clubhouse (アプリケーション) - Wikipedia

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