シャオミのスマホ出荷台数がアップルを抜き世界第2位に

今回は「シャオミのスマホ出荷台数がアップルを抜き世界第2位に」についてご紹介します。

関連ワード （Canalys、Xiaomi、スマートフォン等） についても参考にしながら、ぜひ本記事について議論していってくださいね。

本記事は、TechCrunch様で掲載されている内容を参考にしておりますので、より詳しく内容を知りたい方は、ページ下の元記事リンクより参照ください。

調査会社のCanalys（カナリス）が新たに発表した数字によると、中国のモバイル企業であるXiaomi（シャオミ）は、第2四半期の好調な業績により、世界のスマートフォン出荷台数で第2位の座を獲得した。2021年4月から6月の間に出荷された同社のスマートフォンの台数は、前年同期比で83％の増加となり、世界市場の17％を占めた。

この急激な成長によって、シャオミはSamsung（サムスン）の19％に僅差で次ぐ世界第2位のスマートフォンメーカーとなった。3位はApple（アップル）で14％、4位にはシャオミ同じ中国メーカーが並び、Oppo（オッポ）とVivo（ヴィーヴォ）がそれぞれ10％となっている。

HUAWEI（ファーウェイ）は、もちろん上位企業の中には見当たらない。その大幅な下落は、同社がブラックリストによって特定の市場（すなわち米国）から締め出され、Google（グーグル）のAndroid（アンドロイド）や種々のアプリを含む米国のモバイル製品へのアクセスが遮断されたことも、少なからず影響していると思われる。

画像クレジット：Canalys

Canalysは、シャオミの成功の大きな要因として、意欲的な価格設定を挙げている。これは特に、サムスンやアップル製品のプレミアムな価格とは対照を成す。

「シャオミは現在、チャネルパートナーの統合や、オープンマーケットにおける古い在庫の管理をより慎重に行うなど、ビジネスモデルをチャレンジャー（新興挑戦者）からインカンバント（既存大手）に変えつつあります」と、CanalysのリサーチマネージャーであるBen Stanton（ベン・スタントン）氏は、リリースで述べている。「しかし、シャオミは依然としてマスマーケット（大衆市場）に大きく依存しており、サムスンやアップルと比較すると、シャオミの平均販売価格はそれぞれ約40%と75%も安くなっています。そのため、シャオミの2021年の主要な優先事項は、Mi 11 Ultra（ミー・イレブン・ウルトラ）のようなハイエンド機の売上を伸ばすことです」。

シャオミは米国ではあまり知られていないが（同社はこの国で独自の問題に対処してきた）、最近ではラテンアメリカ、アフリカ、西ヨーロッパで特に成功を収めている。サムスンを追いかけ、さらに世界的な急成長を続けているOppoとVivoを振り切るためにも、同社が拡大を続けられる市場はまだたくさんありそうだ。

関連記事
・米国がシャオミの中国共産党軍事企業指定を解除
・2021年第1四半期の世界のスマホ販売台数は26％増、新型コロナの反動続く
・1億画素カメラ採用で税込3万4800円、シャオミがSIMフリースマホ「Redmi Note 10 Pro」を日本発売
・シャオミがEV事業に参入、10年で1.1兆円の投資目標

画像クレジット：Budrul Chukrut / SOPA Images / LightRocket / Getty Images

【原文】

A banner quarter for Xiaomi helped the Chinese mobile company snag the No. 2 spot in global smartphone shipments, according to newly posted Q2 numbers from research firm Canalys. It’s pretty stunning growth for the company, up 83% year-over-year for the quarter and capturing 17% of the global market.

The surge puts Xiaomi at No. 2, globally, behind only Samsung’s 19% by a relatively small margin. Apple is at third with 14% (after its own solid growth has slowed), while fellow Chinese manufacturers Oppo and Vivo round out the top five at 10% a piece.

Huawei, of course, is nowhere to be seen among the top companies. It’s a pretty massive drop, due in no small part to blacklisting that has both barred the company from certain markets (namely, the U.S.) and cut off access to U.S. mobile products, including Google’s Android and various apps.

Image Credits: Canalys

Canalys cites aggressive pricing as a big factor in Xiaomi’s success — particularly contrasted with premium priced offerings from Samsung and Apple.

“It is now transforming its business model from challenger to incumbent, with initiatives such as channel partner consolidation and more careful management of older stock in the open market,” the analyst firm’s Research Manager Ben Stanton said in a release. “It is still largely skewed toward the mass market, however, and compared with Samsung and Apple, its average selling price is around 40% and 75% cheaper respectively. So a major priority for Xiaomi this year is to grow sales of its high-end devices, such as the Mi 11 Ultra.”

The company certainly isn’t a household name in the States (the company has dealt with its own issues here), but of late it has found particular success in Latin America, Africa and Western Europe. It seems that there are still plenty of markets available to continue its expansion as it looks to take on Samsung, even as Oppo and Vivo hope to continue their own respective rapid global growth.

（文：Brian Heater、翻訳：Hirokazu Kusakabe）

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