ShopifyでストアによるNFTの直接販売が可能に
今回は「ShopifyでストアによるNFTの直接販売が可能に」についてご紹介します。
関連ワード （NFT、Shopify等） についても参考にしながら、ぜひ本記事について議論していってくださいね。
本記事は、TechCrunch様で掲載されている内容を参考にしておりますので、より詳しく内容を知りたい方は、ページ下の元記事リンクより参照ください。
Shopifyは、認定を受けた売り手がNFT（非代替性トークン）を同プラットフォーム経由で販売することを可能にした。これはeコマースの売り手にまったく新しい世界を提供することになる。
米国時間7月26日、NBAのシカゴ・ブルズは、NBAのチャンピオンリングのデジタルアートを含む、初のNFTの販売をShopifyのオンラインストアで開始した。ブルズファンは、NFTマーケットプレイスに行かなくても、チームのオンラインストアで、クレジットカードやデビットカードを使って直接デジタルアートを購入することができる。Shopifyのマーチャントサービス担当副社長であるKaz Nejatian（カズ・ネジャティアン）氏によると、NBAチームは販売開始初日に、わずか90秒でNFTを完売したという。
彼は「これまでもクレジットカードでNFTを購入することはできましたが、正直なところShopify以外での場所でのNFT購入体験は、誰にとってもすばらしいものではありませんでした」とTechCrunchに語った。「だからこそ、このサービスを行うことにしたのです。売り手も買い手も、気になるものを売買するために、暗号資産を扱う必要はないのです」。
また、消費者がNFTを購入する際に多くの選択肢が与えられることになる。特に暗号資産に精通していない人にとって恩恵が大きい。
売り手がShopifyのストアフロントで直接NFTを販売できるようにすることで、NFTを販売したい売り手のアクセスが増えているのだという。また、ネジャティアン氏は、いずれは製品や顧客層に応じて、どのブロックチェーンで販売するかを選択できるようになるだろうという。これはShopifyが複数のブロックチェーンに対応しているからだ。
さらに彼は「これとは対照的に、売り手が他のNFTマーケットプレイスで販売したい場合は、そのマーケットプレイスがサポートするブロックチェーンに基づいて選択を行う必要があるのです」と付け加えた。
たとえばシカゴ・ブルズは、自身のNFTにはFlow（フロー）ブロックチェーンを採用した。現段階では、Shopifyの売り手は、FlowとEthereum（イーサリアム）から選択することができるが、近いうちに「Shopify上で他のブロックチェーンを選択できるようになるでしょう」とネジャティアン氏はいう。
加盟店から「NFTを販売できるようにして欲しい」という要望が出されて、またクリエイターやアーティストにプロとして成長するための新たな場を提供したいという思いも、この動きを後押しした。
彼はさらに「多くのクリエイターは、すでにファンにNFTを販売する価値を見出していますが、私たちはクリエイターと買い手の間の摩擦を取り除き、作品のより良い収益化と、ファンたちとのより良い関係が可能になるようにします」と付け加えた。「私たちは、ファンがブランドとの有意義なつながりを感じ、NFTがオンラインでの売買の一部になるような世界を切り開いていきます」。
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・キエフのアパートが収集可能なNFTとして初オークション、ブロックチェーンスタートアップPropyが企画
画像クレジット：The Chicago Bulls
【原文】
Shopify has made it possible for eligible sellers to sell NFTs (non-fungible tokens) via its platform, which opens up a whole new world for e-commerce merchants.
On Monday, the NBA’s Chicago Bulls launched its first-ever NFTs –– including digital artwork of NBA championship rings –– by launching an online store on Shopify. Instead of having to go to an NFT marketplace, Bulls fans can now purchase the digital art directly with the team’s online store using a credit or debit card. In its first day of making them available, the NBA team sold out of the NFTs within just 90 seconds, according to Kaz Nejatian, Shopify’s VP of merchant services.
“You could buy NFTs on credit cards before, but honestly the NFT buying experience outside Shopify isn’t awesome for anyone right now,” he told TechCrunch “That’s why we decided to do this work. Merchants and buyers shouldn’t have to take a course in crypto to buy things they care about.”
It’s also about giving consumers more options to buy NFTs – especially those who are not well-versed in cryptocurrency.
By making it possible for merchants to sell NFTs directly through their Shopify storefronts, the company says it’s creating access for merchants who want to sell NFTs. They will eventually be able to choose which blockchain they’d like to sell on based on their products and customer base since Shopify supports multiple blockchains, Nejatian said.
“By contrast, if merchants want to sell on an NFT marketplace, they need to choose based on the blockchain supported by that marketplace,” he added.
The Chicago Bulls selected the Flow blockchain for their NFTs, for example. But overall, Shopify merchants can today choose from Flow and Ethereum, but soon “will have more choice with other blockchains on Shopify,” according to Nejatian.
The move was also driven by demand from merchants asking for the ability to sell NFTs and the desire to give creators and artists another forum to grow professionally.
“Many creators are already seeing the value of selling NFTs to their fans, but we’re removing some of the friction for themselves and their buyers, allowing them to better monetize their work and their connection to their audience,” he added. “We’re opening up a world where their fans feel meaningful connection to their brands, and where NFTs just increasingly become part of how we buy and sell online.”
（文： Mary Ann Azevedo、翻訳：sako）
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