バンク・オブ・アメリカがのVR教育を4000の銀行に導入

今回は「バンク・オブ・アメリカがのVR教育を4000の銀行に導入」についてご紹介します。

関連ワード （Bank of America等） についても参考にしながら、ぜひ本記事について議論していってくださいね。

本記事は、TechCrunch様で掲載されている内容を参考にしておりますので、より詳しく内容を知りたい方は、ページ下の元記事リンクより参照ください。

消費者向けのVRがFacebookなどテクノロジー大手の手厚い投資によってやっと走り始めたように、米国を代表するビッグビジネスもこの技術に、ようやく独自の用途を見つけ始めたようだ。

米国時間3月3日、Bank of AmericaはベイエリアのVRスタートアップStrivrと協力して仮想現実を利用する行員教育の対象をさらに広げると発表した。同行はすでに、このスタートアップを利用して約400名の行員を対象にパイロット事業を展開していたが、この度の大規模展開で全行員4万5000名のさらに多くの人員に対してVRによる学習プラットフォームを適用し、各支店に数千台のVRヘッドセットを支給する。

Bank of Americaの役員であるJohn Jordan（ジョン・ジョーダン）氏には、VRの効果的な使い方に関するたくさんのアイデアがあるようだが、最初は何でもとりあえず試してみると述べている。同行はすでに、公証サービスや詐欺の検出などさまざまなVRレッスンを開発している。さらにジョーダン氏によると同行は、親族の死亡など感情の問題を抱えている顧客に行員が同情を表現しながら対応するなど、高度な接客技術に関する教材の開発に努めているという。

またジョーダン氏によれば、同行の行員教育事業「The Academy」の対象範囲の広さは、米国のその他の大企業の社員教育とかなり異なっているという。近しいものとしては、すでにVRを本格的に利用しているウォルマートの社員教育になるのではないかとのことだ。Strivrは2017年にこの巨大小売企業と契約し、今でも同社の最大の顧客となっている。VRによる教育は現在、200カ所の教育センター「Walmart Academy」とウォルマートの全店で展開されている。

関連記事：ウォルマートが17000台のOculus GoヘッドセットをVRによる作業訓練用に試験的に採用

ユーザーの注意力を損なわせないという利点があるため、仮想現実は比較的長時間の教育訓練にも適している。ジョーダン氏によると、同行がVRを採用した主要な動機もそれだという。Bank of AmericaでVRにより行員教育プラットフォームの変革が迫られ、従来型の行員教育にあって気づかれなかった欠陥も明らかになったという。同時に、同行はテクノロジーが特効薬ではないことも承知しており、VRのベストプラクティスも、まだその大部分が未知であると自覚している。

「拙速を避けたい。これまでの投資だけでも相当なものだが、しかしそれでもまだ、今後もっと良いものを作っていく足がかりにすぎない」とジョーダン氏は語る。

エンタープライズVRのスタートアップはここ数年、その成績にばらつきがある。彼らが狙う有料顧客は、技術の制約を許容すると同時に、もっと幅広いビジョンを求めているからだ。Strivrはこれまで5100万ドル（約54億7000万円）を調達し、内3000万ドル（約32億1000万円）は、同社が社員教育の分野でリーダーになると決めた2020年のシリーズBだ。CEOのDerek Belch（デレク・ベルチ）氏は、同社には大きな計画がいくつかあるのでさらに資金を調達して、パートナーのためのVRコンテンツの制作を今後作るソフトウェアツールセットで簡易化していきたいと述べている。

画像クレジット：Thomas Barwick/Getty Images

【原文】

As consumer VR begins to have a moment following years of heavy investment from Facebook and other tech giants, corporate America is similarly beginning to find more utility in the technology, as well.

Bank of America announced today that they’ll be working with Bay Area-based VR startup Strivr to bring more of their workplace training into virtual reality. The financial institution has already used the startup’s tech in a pilot effort with about 400 employees, but a wide-scale rollout means scaling the VR learning platform to more of the company’s 45,000 employees and bringing thousands of VR headsets to its bank branches.

Bank of America exec John Jordan has plenty of ideas of where it will be able to implement the technology most effectively, but is open to experimenting early-on, noting that they’ve developed VR lessons for everything from notary services to fraud detection. Jordan also says that they’re working on more ambitious tasks like helping employees practice empathy with customers dealing with sensitive matters like the death of a relative.

Jordan says the scope of the company’s corporate learning program, “The Academy,” is largely unmatched among other major companies in the U.S., except perhaps by the employee instruction programs at Walmart, he notes. Walmart has been Strivr’s largest customer since the startup signed the retail behemoth back in 2017 to bring VR instruction to their 200 “Walmart Academy” instruction centers and all Walmart stores.

Virtual reality is a technology that lends itself to capturing undivided attention, something that is undoubtedly positive for increasing learning retention, which Jordan says was one of the central appeals for adopting the tech. For Bank of America, VR offers a platform change to reexamine some of the pitfalls of conventional corporate learning. At the same time, they acknowledge that the tech isn’t a silver bullet and that there are plenty of best practices for VR that are still unknown.

“We’re just taking it slow to be honest,” Jordan says. “We already feel pretty great about how we’ve made investments, but we view this as a way to get better.”

Enterprise VR startups have seen varying levels of success over the years as they’ve aimed to find paying customers that can tolerate the limitations of the technology while buying in on the broader vision. Strivr has raised more than $51 million, including a $30 million Series B last year, as it has aimed to become a leader in the workplace training space. CEO Derek Belch tells TechCrunch that the company has big plans as it looks toward raising more funding and works to build out its software toolsets to help simplify VR content creation for its partners.

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（文：Lucas Matney、翻訳：Hiroshi Iwatani）

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