「NFTのShopify」を目指すBitskiがa16zから約21億円調達、クリエイターやブランドにカスタムストアを提供
今回は「「NFTのShopify」を目指すBitskiがa16zから約21億円調達、クリエイターやブランドにカスタムストアを提供」についてご紹介します。
関連ワード （a16z、Bitski、NFT等） についても参考にしながら、ぜひ本記事について議論していってくださいね。
本記事は、TechCrunch様で掲載されている内容を参考にしておりますので、より詳しく内容を知りたい方は、ページ下の元記事リンクより参照ください。
NFTをまた空騒ぎのバブルと捉える暗号技術懐疑論者がいるかと思えば、おそらくそれと同数の、NFTをクリエイティブなウェブの扉を開く鍵と捉える忠実な信者たちがいる。
ブランドやクリエイターのためにNFTのカスタムストアを作るサンフランシスコのBitskiは後者を頼りにしているが、その同社に賭ける投資家もいる。同社はこのほど、Andreessen Horowitzが率いるシリーズAで1900万ドル（約21億円）を調達したことを発表した。高名なVCであるa16zが、Kindred VenturesやGalaxy Digital、そしてJay Z、MrBeast、3LAUといったクリエイターやセレブたちとともにこのスタートアップを支えることになる。
NFTの分野はこのところとても混雑しており、これまでの数カ月を、投資家向けの誇大宣伝や何十億ドル（何千億円）という取引の波にもまれて過ごした。アーティストのBeepleが売った高額の美術作品や暗号技術のコミュニティCryptoPunksなどが、それらの活動の中心だったが、Bitskiを立ち上げるような創業者たちは、ブロックチェーンに支えられたデジタルグッズが、アーティストやインフルエンサー、ブランドがその人気をお金に変えていく方法の、大規模な変革の契機になると信じている。
関連記事
・BeepleのNFT作品が75億円で落札、アート界に変革の兆し
・イーサリアムの「最古のNFTプロジェクト」CryptoPunksをめぐる驚くべき熱狂
Bitskiが狙っているのは、初期のマーケットプレイスの暗号技術にともなう複雑性を、メインストリームのブランドやセレブたちがバイパスできるようにすることだ。そして初期からのパートナーであるAdidas（アディダス）などのブランドが、消費者にとって今よりももっと近づきやすくなったNFTの世界に参入できること。そのときは消費者も、デジタルアイテムは理解するが暗号化技術の詳細は知らなくてもよい。同社はクリエイターたちにさまざまなサブスクリプションプランを販売しNFTのカスタムストアを運営させ、それらが彼らのための販売チャネルになり、ユーザーがいろいろなマーケットプレイスを迷い歩きしなくてもよいようにする。
NFTプラットフォームの構築者とユーザーの間には、サービスのどの部分をブロックチェーンにして、他のどの部分をこれまでの時間と経験に支えられている通常のeコマースで行くかに関して、議論が盛り上がっている。Bitskiはどちらかというとユーザーの親しみやすさを重視する方で、そのプラットフォームではクレジットカードでアートなどが買える。消費者ユーザーには、パスワード不要の機能や、Bitskiのサーバーがホストするウォレットを提供する。暗号技術と分散化技術の純粋派にとっては、これらの装備に異論があると思われるが、新規ユーザーに短期間でNFTを知ってもらえるだろう。
このシリーズAが完了すると、Bitskiの今日までの総調達額はおよそ2340万ドル（約25億円）になる。
画像クレジット：Bitski
【原文】
For every crypto-skeptic that see NFTs as yet another hype bubble, there’s an acolyte who sees NFTs as the key to unlocking the future of the creative web.
Bitski, an SF-based startup that builds custom NFT storefronts for brands and creators, is banking on the latter and they have new investors betting the same. The startup tells TechCrunch they’ve raised $19 million in a Series A led by Andreessen Horowitz. The firm joins Kindred Ventures, Galaxy Digital and a host of creators and celebrities including Jay Z, MrBeast and 3LAU in backing the startup.
The NFT space has gotten awfully crowded lately, riding a wave of investor hype and billions of dollars worth of transactions in the past several months. While the high-dollar artwork sold by artists like Beeple and exclusive crypto communities like CryptoPunks have been hotbeds of activity, founders like those behind Bitski believe that these blockchain-backed digital goods are going to inspire a massive transformation in how artists, influencers and brands monetize their online popularity.
Bitski is aiming to allow mainstream brands and celebrities to bypass the crypto complexity of early marketplaces, hoping to give customers like early partner Adidas an on-ramp to the NFT world that’s more approachable to consumers who understand digital items but might not have fully bought into crypto. The startup sells creators a variety of subscription plans to power custom NFT storefronts that they can sell through as their own channel rather than pushing users to wide-ranging marketplaces.
There are plenty of arguments among builders and users of NFT platforms surrounding which elements of a service should be blockchain-based and which should default to more time-honed e-commerce flows. Bitski often errs on the side of user familiarity, allowing credit card purchases on the platform, “forgot your password” functionality and user wallets hosted on Bitski’s own server hardware. They’re controversial onboarding choices that won’t satisfy crypto purists and decentralization advocates but will likely help new users get acquainted with NFTs quickly.
With the company’s Series A closed, Bitski has raised some $23.4 million to date.
（文：Lucas Matney、翻訳：Hiroshi Iwatani）
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