遠隔操作ロボでの商品配達テストをグローサリー大手Albertsonsが開始、店舗から約4.8km以内の顧客が対象
今回は「遠隔操作ロボでの商品配達テストをグローサリー大手Albertsonsが開始、店舗から約4.8km以内の顧客が対象」についてご紹介します。
関連ワード （Albertsons、Tortoise等） についても参考にしながら、ぜひ本記事について議論していってくださいね。
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Safeway（セーフウェイ）やJewel-Osco（ジュエル・オスコ）を展開するグローサリー大手のAlbertsons Companies（アルバートソンズ・カンパニーズ）は、シリコンバレースタートアップTortoise（トートイズ）が開発したリモート操作の配達ロボットを使ったグローサリー配達パイロットプログラムを立ち上げた。
配達試験は北カリフォルニアにあるSafeway2店舗で開始するが、もし成功すれば他の店舗にも拡大し、西海岸全域で試験を行うかもしれない、とTortoiseの共同創業者で会長のDmitry Shevelenko（ドミトリー・シェべレンコ）氏は述べている。
Tortoiseのセンサーとソフトウェアを搭載するSafewayブランドの配達カートは店舗から3マイル（約4.8km）内の顧客に商品を届けることができる。何千マイルも離れたところから遠隔操作するオペレーターが配達カートを目的地まで誘導する。
ロック可能な4つのコンテナに最大120ポンド（約54kg）のグローサリーを載せることができる配達カートは、まずは人間のエスコートつきで展開される。試験がうまくいけば、そうしたガイドを排除することを目指す。配達ロボットが到着すると、顧客は外に出てグローサリーをピックアップするようテキストメッセージを受け取る。
今回の試験は大規模小売店が顧客により早く商品を届けようとテクノロジーを導入する最新の事例だ。Amazon（アマゾン）、Kroger（クローガー）、Walmart（ウォルマート）なども配達ロボットを実験し、また顧客への配達あるいは配送ネットワーク内で商品を動かすのに自動走行車両を使っている。
「当社のチームは、顧客にさらなる利便性を提供できる革新的なテクノロジーを試すことに夢中です」と副社長で最高顧客・デジタル担当責任者のChris Rupp（クリス・ラップ）氏は声明で述べた。「業界で最も簡単で便利な買い物エクスペリエンスを提供すべく、画期的なイノベーションをすばやくテストして学習し、導入することに前向きです」。
この配達試験はまた、Tortoiseの配達カートへの参入の証でもある。同社が1年弱前に参入した分野だ。
「4月までこうした考えはありませんでした」とシェべレンコ氏は最近のインタビューで話した。同氏によると、2020年10月にロサンゼルスで最初の配達カートを立ち上げた。
関連記事：遠隔操縦宅配カートがロサンゼルスの食料品店で活躍中
Tortoiseは、遠くにいる遠隔オペレーターが電動スクーターやバイクをライダーの元へと動かしたり、正しい駐輪スポットに戻したりできるよう、電動スクーターにカメラやエレクトロニクス、ファームウェアを装備して事業を開始した。2020年春、新型コロナウイルスパンデミックによって配達サービス需要が生まれ、Tortoiseは同社のテクノロジーをグローサリー運搬カートに適用した。
「Amazon Primeのサービス開始後、多くの人が2日での配達を期待するようになった後では、7日というのは『一生』のように感じられます」。現在、同日配達が期待されるようになり、2日での配達も「一生」のように感じてしまいます、ともシェべレンコ氏は付け加えた。
Tortoiseはまず、オンライングローサリープラットフォームとの提携を通じて近所の店や専門ブランド店にフォーカスした。シェべレンコ氏の戦略は、小規模で独立した店舗にリーチできるオンラインコマースプラットフォームとの提携を維持しながら大手小売店と提携を結ぶというものだ。
画像クレジット：Tortoise/Albertsons
【原文】
Albertsons Companies, the grocery giant that owns Safeway and Jewel-Osco, has launched a pilot program that will test grocery delivery using remote-controlled delivery robots developed by Silicon Valley startup Tortoise.
The pilot will start at two Safeway locations in Northern California, although Tortoise co-founder and president Dmitry Shevelenko said if successful, he expects the pilot to continue to scale to other stores in the state and possibly throughout the West Coast.
Safeway-branded delivery carts equipped with Tortoise’s sensors and software will be able to deliver goods to customers up to three miles from the store location. Remote-control operators located thousands of miles away will guide the delivery cart to its destination.
The delivery carts, which can hold up to 120 pounds of groceries in four lockable containers, will initially have a human escort. The aim is the remove the extra guide once the pilot is established. Once the delivery cart arrives, the customer receives a text to come outside and pick up their groceries.
Image Credits: Tortoise/Albertsons
The pilot is the latest example of large retailers adopting technology in a bid to get goods to customers faster. Amazon, Kroger and Walmart are just a few that are experimenting with delivery robots and using autonomous vehicles to shuttle goods to customers or within its distribution network.
“Our team is obsessed with trying new and disruptive technologies that can bring more convenience for our customers,” Chris Rupp, EVP and chief customer and digital officer said in a statement. “We are willing to quickly test, learn and implement winning innovations that ensure we are offering the easiest and most convenient shopping experience in the entire industry.”
The deal is also a validation of Tortoise’s move into delivery carts, a business pursuit that it kicked off less than a year ago.
“The idea didn’t hit us until April,” Shevelenko said in a recent interview, who added that the first delivery cart was launched in Los Angeles in late October.
Tortoise got its start by equipping electric scooters with cameras, electronics and firmware that allow teleoperators in distant locales to drive electric scooters and bikes to a rider or deliver it back to its proper parking spot. Last spring, as the COVID-19 pandemic raised demand for delivery services, Tortoise adapted its technology to a cart that could shuttle groceries.
“I think about [Amazon] Prime, after that launched everyone expected two-day delivery, and seven days felt like a lifetime.” Now, two days feels like a lifetime as expectations shift to same-day delivery, he added.
Tortoise initially focused on neighborhood stores and specialty brand shops, through a partnership with an online grocery platform. Shevelenko’s strategy is to land contracts with big retailers while continuing to partner with online commerce platforms, which would allow it to reach smaller, independent stores.
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（文：Kirsten Korosec、翻訳：Nariko Mizoguchi）
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