LiDAR業界の勢力争いとVelodyneの内部問題
今回は「LiDAR業界の勢力争いとVelodyneの内部問題」についてご紹介します。
関連ワード （LiDAR、Velodyne Lidar等） についても参考にしながら、ぜひ本記事について議論していってくださいね。
本記事は、TechCrunch様で掲載されている内容を参考にしておりますので、より詳しく内容を知りたい方は、ページ下の元記事リンクより参照ください。
1年前にSPAC（特別買収目的会社）企業Graf Industrial Corp（グラフ・インダストリアル・コープ）と合併して公開を果たしたVelodyne Lidar（ベロダイン・ライダー）が、米国時間8月5日に第2四半期業績報告を行った。それによれば、同社は徐々に費用がかさみ始めた内紛に苦しみながら、製品の新しい顧客を開拓するためにより多くの経費を投じたことがわかる。
関連記事：自動運転車向けLiDARセンサーのVelodyneが特別目的買収会社を利用して上場
同社の第2四半期レポートによれば、ほんの数週間前に、Velodyne（ベロダイン）のCEOであるAnand Gopalan（アナンド・ゴパラン）氏が辞任し、800万ドル（約8億8000万円）の株式報酬を受け取っている。ゴパラン氏の辞任の時点で、同社は2021年の収益に関する事業見通しを再び述べ、7700万ドル（約84億9000万円）から9400万ドル（約103億6000万円）の間という予想は変更しないとした。
2021年の初め、創業者のDavid Hall（デイビッド・ホール）氏は取締役会の議長を解任され、妻のMarta Thoma Hall（マルタ・トーマ・ホール）氏は、取締役会が「不適切な行動」を理由に夫婦を調査した後で最高マーケティング責任者の役割を失った。VelodyneのCFOであるDrew Hamer（ドリュー・ヘイマー）氏によると、この大問題のために、同社はこの四半期に140万ドル（約1億5000万円）、2021年上半期には合計370万ドル（約4億1000万ドル）の法的費用を費やしたという。
取締役会とホール夫妻との戦いはエスカレートした。5月の書簡の中で、デイビッド・ホール氏は、SPACならびに、合併会社の取締役会の中の、SPACが任命したメンバーの財務実績の低さを非難し、 ゴパラン氏と2人の取締役の辞任を求めた。
米国時間8月5日の投資家への業績報告会で、ヘイマー氏は公開にともなう費用と法的費用の増加により、2021年の一般管理費は約35％増加すると予想されていると述べた。つまり紛争は終わっていないことを意味している。第1四半期から第2四半期にかけて、それはすでに21％増加しており、1700万ドル（約18億7000万円）から2060万ドル（約22億7000万円）となっている。
この「一般管理費」のカテゴリーは、第2四半期は第1四半期の支出の約2倍である8480万ドル（約93億5000万円）となった、より大きな運営費用カテゴリーに含まれている。
法的費用の増加は、加速するコストプロファイルの一部にすぎない。同社はまた、成長、すなわち販売とマーケティングに多額の投資を行っている。
運営費用の大部分は販売およびマーケティングに費やされたのだ。販売およびマーケティングにVelodyneは第2四半期に4720万ドル（約52億円）を費やしたが、これは第1四半期の710万ドル（約7億8000万円）から大幅に増加している。
2020年に行われたCMOへのサーベイによれば、（目安に過ぎないものの）企業は平均して総収益の約11.3％をマーケティング予算に費やしている。資金が投下された同じ四半期中には、販売およびマーケティング支出の完全な効果が現れることは決してないことには注意することが大切だ。言い換えれば、Velodyneの第2四半期の拡大された販売およびマーケティング費用が、より多くのビジネスをもたらしたかどうかはまだわからないということだ。
同社の収益は第1四半期から第2四半期にかけて減少し、1770万ドル（約19億5000万円）から1360万ドル（約15億円）になった。販売に対してこれほど多額の投資をしている企業にとっては、仮に第2四半期の支出によってもたらされる結果の大部分が、企業の第3四半期の収益報告まで現れないとしても、収益の減少を目の当たりにすることは望ましくはない。
Velodyneは、その努力が今後の四半期の売上高の加速につながることに賭けているのだ。
同社は、LiDAR（ライダー）製品の需要の増加により、下半期にはさらに4600万ドル（約50億7000万円）から6200万ドル（約68億3000万円）の収益を見込んでいると語った。実際、第2四半期の総収益は第1四半期よりも少なかったものの、同社の製品ベースの収益は約30%増加した。このことをヘイマー氏は「新型コロナウイルスのパンデミックによる不確実性のために、購入が遅れた顧客からのLiDARセンサーの需要が新たなものとなった」ためだと説明する。
「私たちのパイプラインは成長を続けています」とヘイマー氏はいう。「8月1日時点では213のプロジェクトがありましたが、これは5月1日の198プロジェクトからは増加しています。【略】署名および合意されたパイプラインの中には、2026年から増加し始めると予想される、新しいADAS（先進運転支援システム）の複数年におよぶ契約たちが含まれています」。
ヘイマー氏は、2025年までに、Velodyneは、署名および合意されたプロジェクトから10億ドル（約1102億円）を超える収益が得られる機会を有しており、さらにまだ署名および合意がされていないプロジェクトのパイプラインからは、最大45億ドル（約4960億円）に及ぶ収益が得られると推定している。
4月末、VelodyneはEV（電気自動車）企業のFaraday Future（ファラデー・フューチャー）から、来年発売予定のフラッグシップ高級電気自動車FF91の独占LiDARサプライヤーに選定された。Faradayの車は、その自動運転システムのために、VelodyneのVelarray H800 LiDARセンサーを使用する。
Velodyneは他にもいくつかの既存のパートナーシップを有しているが、自動車分野では激しい競争に直面している。
例えばVolvo（ボルボ）やトヨタなどの大手OEMと取引を行っているLuminar（ルミナー）は、最近チップサプライヤーの1つを買収した、これはVelodyneを含む業界の他の企業のように半導体の不足に悩まされることがないようにするためだ。Hesai（ヘサイ）もまた、Lyft（リフト）、Nuro（ニューロ）、Bosch（ボッシュ）、Navya（ナビヤ）、中国のロボタクシー運営企業のBaidu（バイドゥ）、WeRide（ウィーライド）、AutoX（オートエックス）といった顧客などからの注目を集めている。
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・ラッシュが続く中国LiDARメーカーへの投資、Hesaiがシャオミ、美団、政府系CITICなどの主導で328億円超調達
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長い間業界の主要サプライヤーであったVelodyneは、最近一部の顧客を失っている。
例えばもともとVelodyneを支援していたFord（フォード）は、同社の株式を売却し、自動運転車技術を自動車メーカーたちに供給しているArgo AI（アルゴエーアイ）に乗り換えた。Argoは、自社製のLiDARセンサーを大幅に改善することで競争力を強化した。つまりVelodyneに依存する必要がなくなったのだ。それは波及効果をもたらし、Ford向けのLiDARを製造するためにVelodyneと提携していたVeoneerに影響を与えたのだ。
画像クレジット：Bloomberg
【原文】
Velodyne Lidar, the sensor company that went public a year ago when it merged with special purpose acquisition company Graf Industrial Corp ., reported its second quarter earnings Thursday, results that show a company spending more to find new customers for its products while grappling with an increasingly expensive internal drama.
Just a few weeks ago, Velodyne’s CEO Anand Gopalan resigned, taking $8 million in equity compensation with him, according to the company’s second-quarter report. At the time of Gopalan’s resignation, the company restated its business outlook for 2021 revenue, noting that its guidance of between $77 million and $94 million remained unchanged.
Earlier in the year, founder David Hall was removed as chairman of the board and his wife, Marta Thoma Hall, lost her role of chief marketing officer following an investigation by the board into the couple for “inappropriate behavior.” The legal fees involved in this debacle set the company back $1.4 million this quarter, and $3.7 million for the first half of 2021, according to Velodyne CFO Drew Hamer.
The board’s fight with the Halls has escalated. In a May letter, David Hall blamed the SPAC, specifically the SPAC-appointed members of the combined company’s board, for its poor financial performance, and called for the resignation of Gopalan and two board members.
During a call with investors Thursday, Hamer also said general and administrative expenses are expected to increase by about 35% in 2021 due to increased public company and legal expenses, meaning the struggle is not over. From the first quarter to the second, there was already a 21% increase, from $17 million to $20.6 million.
The “general and administrative expenses” category falls under the company’s broader operating expenses, which were $84.8 million this quarter, about double last quarter’s spend.
Rising legal costs at the company are only part of its accelerating cost profile. The company is also investing heavily in growth, namely in sales and marketing.
A large majority of operating expenses were spent on sales and marketing. Velodyne spent $47.2 million in the second quarter, which is up massively from $7.1 million in the first quarter.
On average, companies spend about 11.3% of their total revenue on marketing budgets, according to a 2020 CMO survey , though that is a broad metric. It’s important to note that the full impact of sales and marketing spend is never fully realized in the quarter in which that capital is put to work. In other words, we don’t know if Velodyne’s expanded Q2 sales and marketing spend has brought in more business.
The company’s revenue eased between the first and second quarters, falling from $17.7 million to $13.6 million. For a company investing so heavily in sales to see revenue decline is not encouraging, even if the bulk of results stemming from Q2 spend may not show up until the company’s third-quarter earnings report.
Velodyne is betting that its efforts will lead to accelerating sales in coming quarters.
The company said it expects to make an additional $46 to $62 million revenue in the second half of the year due to an increase in demand for lidar products. While Q2’s total revenue was actually less than Q1’s, the company’s product-based revenue rose around 30%, which Hamer attributed to “renewed demand for lidar sensors from customers with delayed purchases due to the uncertainty caused by the COVID-19 pandemic.”
“Our pipeline continues to grow,” said Hamer. “We had 213 projects on August 1, up from 198 projects at May 1…Included in the signed and awarded pipeline are new ADAS multiyear agreements, which we expect will begin to ramp starting in 2026.”
Hamer estimated that through 2025, Velodyne has the opportunity for more than $1 billion in revenue from signed and awarded projects, plus a pipeline of projects that are not yet signed and awarded that could bring the company to $4.5 billion in potential revenue.
At the end of April, Velodyne was selected by EV company Faraday Future as an exclusive lidar supplier for its flagship luxury electric car FF 91, which is due to be launched next year. Faraday’s cars would use the Velarray H800 lidar sensors to power their autonomous driving system.
Velodyne has some other existing partnerships, but it faces steep competition in the automotive space.
Luminar, for example, has deals with major OEMs like Volvo and Toyota, and it recently bought one of its chip suppliers so that it wouldn’t have to be held up like everyone else in the industry, including Velodyne, by the semiconductor shortage. Hesai is also seeing some traction with customers like Lyft, Nuro, Bosch, Navya and Chinese robotaxi operators Baidu, WeRide and AutoX.
Velodyne, which has long been the dominant supplier in the industry, has lost some customers more recently.
For instance, Ford, which had originally backed Velodyne, divested its stake in the company and placed its bets on Argo AI, which is supplying the automaker with its the autonomous vehicle technology. Argo had upped its game by drastically improving its in-house lidar sensor, meaning it would no longer need to rely on Velodyne. That had a ripple effect and impacted Veoneer, which had partnered with Velodyne to produce the lidar for Ford.
（文：Rebecca Bellan、翻訳：sako）
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Der Automotive LiDAR-Markt bietet eine vollständige Studie, eine detaillierte regionale Analyse und Wachstumsaussichten. Der Automotive LiDAR-Marktprognosebericht 2024 beleuchtet die Wirtschaft, den vergangenen und aufkommenden Trend der Industrie und die Verfügbarkeit grundlegender Ressourcen.
Dreame Bot Z10 Pro: Hút mạnh, pin bền, cảm biến LiDAR "xịn ...
Cảm biến LiDAR "xịn xò" Dreame Bot Z10 Pro tích hợp hệ thống cảm biến "mắt thần" LiDAR LDS 4.0 tân tiến, quét không gian phòng với tốc độ cao, liên tục "nhìn" được vật cản, ngóc ngách để tạo ra bản đồ 3D theo thời gian thực.
LiDAR pour l'industrie automobile Industry Production ...
« Le rapport final ajoutera l'analyse de l'impact de COVID-19 sur cette industrie » Le rapport LiDAR pour l'industrie automobile couvre les données des fabricants, y compris : l'expédition, le prix, les revenus, la marge brute, les entretiens, la distribution commerciale, etc., ces données aident le consommateur à mieux connaître les concurrents.
ANYbotics Boosts Autonomous Mobile Robots with Velodyne ...
ANYbotics Boosts Autonomous Mobile Robots with Velodyne Lidar Sensors. ANYbotics Boosts Autonomous Mobile Robots with Velodyne Lidar Sensors. News.
Crescimento do mercado Automotive LIDAR Sensores em 2021 ...
O mercado Automotive LIDAR Sensores é fragmentado, pois o mercado possui várias empresas. Este relatório de pesquisa de mercado ajudará os clientes a identificar novas oportunidades de crescimento e projetar estratégias de crescimento exclusivas, fornecendo uma análise abrangente do cenário competitivo do mercado e oferecendo ...
Velodyne Lidar, Inc. (VLDR) Q2 2021 Earnings Call ...
Velodyne Lidar, Inc. (VLDR) Q2 2021 Earnings Call Transcript: 08.08: Got $2,000? 3 Explosive Growth Stocks to Buy in August: 08.08: Amazon Investors Are Getting Its E-Commerce Business for Free: 08.08: 85% of Older Americans Missed Out on This Retirement Savings Opportunity: 08.08: 3 Winning Dividend Stocks to Buy After Q2 Earnings: 08.08: Love ...
글로벌 바람은 Lidar 판매 시장의 기대는 2026을 통해 산업 분석하여 추세를 수요 증가와 변화하는 ...
글로벌 바람은 Lidar 판매 시장의 기대는 2026을 통해 산업 분석하여 추세를 수요 증가와 변화하는 서지. 그만큼 글로벌 바람은 Lidar 판매 시장 리서치 리포트는 Report Ocean에서 추가한 새로운 통계 데이터 소스입니다.글로벌 바람은 Lidar 판매 시장 의 현재 및 미래 ...
Globale Digitale Lidar Sensorer Marked 2021 og Prognose ...
Globale Digitale Lidar Sensorer Marked 2021 og Prognose til 2027: Verdensomspennende COVID-19 konsekvensanalyse, forretningsmuligheter, bransjestørrelse og andel, nøkkelapplikasjoner, krav, vekst, trendanalyse av toppprodusenter - Velodyne, Ouster, Ligentec, Jenoptik.
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2021-08-10 20:18自動運転車向けLiDARセンサーのVelodyneが特別目的買収会社を利用して上場 | TechCrunch Japan @jptechcrunchから