2021年、誰もが「15分間の富（名声ではなく）」を得る

今回は「2021年、誰もが「15分間の富（名声ではなく）」を得る」についてご紹介します。

関連ワード （GameStop、Reddit等） についても参考にしながら、ぜひ本記事について議論していってくださいね。

本記事は、TechCrunch様で掲載されている内容を参考にしておりますので、より詳しく内容を知りたい方は、ページ下の元記事リンクより参照ください。

米国時間2月2日、悪名高きRedditの標的にされた株式と商品相場が大打撃を受け、GameStop（ゲームストップ）は52.7％、AMC Entertainmentは42.7％暴落し、銀相場もひっくり返った。大虐殺をその目で見たい人のために、CNBCが長いリストを掲載している。

常に起きそうなことが、起こるというこの驚き。

WallStreetBetsが、カルト集団から一夜にしてインターネットヒーローになって多くの新人トレーダーが呼び込まれ（株取引アプリのPublicが急成長し、Robinhoodはアプリストアのランキングでトップに躍り出た）、プロの投資家たちと戦うのを見るのは正直なところ実に楽しいが、結果は必ずこうなる。必ず。

なぜか？それはRedditの大勢のトレーダーが持ち上げると決めた会社は、つまるところ価格弾力性以外に選ばれた理由がないからだ。GameStopが選ばれたのは、トレーダーたちが空売りを懲らしめられると思ったからであり、ビデオゲーム配信に革命を起こすからではない。Steamが正確に80億年前にやったような。

わかりやすいように比較してみよう。

Tesla（テスラ）株は米国時間2月2日に3.7％上昇し、米国株式市場全体も同様だ。Teslaが上がったのは公正に評価されたからだけではなく、少なくともこの会社は成長していて、利益を上げ、将来の見通しについて説得力ある主張を持っているからだ。永続的なものに基づくアイデアは容易に揺るがない。

Teslaの状況をGameStopと比較してみよう。ほとんど関連がない。

物理的なゲームを販売する会社には、下落する余地がまだまだある。パンデミックに苦しむ映画館チェーンも同様だ。しかし、伝統にとらわれないトレーダーは十分好調だ。Redditの代表的トレーダーであるDeepFuckingValueは、きのうも2800％のプラスだった。たぶん今日はもっと下がっているだろう、彼が売り出さなければ。

心配なのは、昨日（米国時間2月1日）、DeepFuckingValueが壮大な取引で世界を変えた後にトレーダーを続けると約束していた愚か者たちが、全員今日（米国時間2月2日）焼き払われることだ。

あの連中はおそらく、2800％プラスではなかっただろう。

Redditトレードで大損する人たちのほとんどは、私の友達やあなたの兄弟といった普通の人たちだ。一方、プロフェッショナルは乱高下に乗じて金を稼ぐ。

それが世の中の仕組みだ。重力は現実であり、スマホ片手に鏡に向かって何回「stonks」と泣き叫んでも変わらないので、愚か者を持ち上げたままにしておくことは難しい。

2021年、私たちが「15分間の名声」を得ることはたぶんないだろう。世の中にはあまりにも多くのソーシャルプラットフォームが存在し、15分間の名声という「概念」そのものが時代遅れだ。集められる視聴者数よりも、枠の方が多い。そうではなく、普通の人が本当にほしいのは15分間の富だと思う。安全と安心、そして近代社会が少数の金持ちのために用意している成功を手にしたフィーリングだ。

それは株式市場が先週多くの人々に与えたものだ。そして今週それを奪っていく。

「15分間の名声」という概念はAndy Warhol（アンディ・ウォーホル）が元だと一般に信じられている。しかし本日、我らがRon Miller記者が新たなバリエーションを提唱し、親切にも私がこの記事で使うことを許してくれた。

画像クレジット：Ancella Simoes / Flickr under a CC BY 2.0 license.

【原文】

Trades in the infamous Reddit-basket of stocks and trades are taking a pounding today, with GameStop down 52.7%, AMC Entertainment off 42.7%, the silver-squeeze flopping and more. CNBC has a longer list if you want to feast your eyes on the carnage.

What a surprise that the thing that was always going to happen, has happened.

While it was quite honestly entertaining as hell to watch WallStreetBets go from cult-classic to internet hero overnight, tempting scads of new traders (check out how much Public has been growing while Robinhood raced to the top of app store charts) to try and take on the professional investing world, this was always going to be the result. Always.

Why? Because the companies that Reddit’s legion of traders decided to pump were ultimately not selected for anything other than price plasticity. GameStop was picked because traders thought they could punish shorts, remember, not because it was going to bring a revolution to video game distribution. Like what Steam did precisely 8 billion years ago.

Let’s make our point by way of comparison.

Tesla shares are up 3.7% today, as are the broader American stock markets. Tesla is up not because it is fairly valued, per se, but at least it’s a company that’s growing, makes money and has a good argument for what the future should look like. It’s hard to kill an idea based on something durable.

Compare the Tesla situation to GameStop. There’s little relation.

The brick-and-mortar game sales company has lots more room to fall. So does the movie theater chain suffering from the pandemic. But the original trader is still comfortably up. DeepFuckingValue, the Reddit trading icon, was still up 2,800% yesterday. That’s probably lower today, if he didn’t sell.

What worries me is all these dorks are getting torched today, after promising to stay in the trade yesterday when DeepFuckingValue updated the world on his epic trade:

Those folks probably weren’t up 2,800%.

Most of the people who are going to take a bath on the Reddit trades are regular folks: my friends, your siblings. Whereas professional money is probably making money on the way up and down.

This is how these things go. Gravity is real, and no matter how many times you shout stonks in the mirror, crying, while clutching your smartphone, it’s hard to keep a bag of shit in the air forever.

In 2021 maybe we don’t get 15 minutes of fame. There are so many different social platforms the very idea of 15 minutes of fame is outmoded; there are more slots than ever for everyone to build an audience. Perhaps instead the thing that the common person really wants is their 15 minutes of wealth. That feeling of safety and security and having made it that modern society so reserves for the wealthy few.

Which the stock market gave to a bunch of folks last week. And is taking away this week.

Andy Warhol is generally credited with the 15 minutes of fame concept. Today, however, our own Ron Miller came up with the variation, and was kind enough to let me use it for this post.

（文：Alex Wilhelm、翻訳：Nob Takahashi / facebook ）

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