AtlassianのConfluenceが新型コロナ禍における利用急増を受けデザイン面を強化

今回は「AtlassianのConfluenceが新型コロナ禍における利用急増を受けデザイン面を強化」についてご紹介します。

関連ワード （Atlassian、Confluence等） についても参考にしながら、ぜひ本記事について議論していってくださいね。

本記事は、TechCrunch様で掲載されている内容を参考にしておりますので、より詳しく内容を知りたい方は、ページ下の元記事リンクより参照ください。

Confluenceは、Atlassianのwiki的なコラボレーションワークスペースだが、登場から15年以上が経ち、今ではそれを実装している企業の中核的な知識共有ツールであることが多い。しかし多くの場合Confluenceはビジネスツールであり、それらしく分厚いテキストと、ときどきグラフや表や画像を用いるという使い方が主だった。しかし最近ではユーザーの期待も変わってきたため、Atlassianがこのサービスのデザインを重視しようとしているのもそれほど意外なことではない。

たとえば米国時間3月18日のアップデートでは、表紙の画像やタイトルの絵文字、カスタマイズできるスペースのアバターなどが導入された。スペースというのは、Confluenceの1つの節のことだ。また最近導入されたスマートリンクを使うと、YouTubeやTrelloなどのリンクを貼り付けることが、それらがわかりやすくなるだけでなく、元のかたちで表示できる。その他の新機能として、新しいページを公開するスケジュールの設定や、ページをブログ記事に変換できるといった機能がある。ブログ機能は、Atlassian自身がパンデミックの間に企業内ブログの人気再燃を経験している。

画像クレジット：Atlassian

AtlassianのConfluence Experience Groupでプロダクト管理のトップを務めているNatalia Baryshnikova（ナタリア・バリシュニコワ）氏が、次のように説明してくれた。「結局落ち着いたのは、私たちが『愛の全力疾走（love sprint）』と呼んだやり方です。まず拡張機能として約30の機能を優先しました。それらはすべて、全力疾走というテーマに沿って、読むべきものや書くべきものが非常に多いときの、情報のデザイン方法と関係しています。注意持続時間の限界を押し広げなければならないこともあります。そんな状況のためには、どんなデザインが必要でしょうか？どうやったら、自分のコンテンツを見つけてもらえるでしょうか？」。

バリシュニコワ氏によると、チームはソーシャルメディアの世界でコンテンツの制作、管理、配信がどのように行われているかを詳しく調べた。しかし、新機能の中には、変化する作業環境に対する純粋な反応でもある。たとえば、ページの公開スケジュールを設定。在宅勤務をしている社員は、育児を優先させるために、残業や早い時間に仕事をすることがある。しかし、彼らは自分たちが制作したコンテンツを社内で見られるようにしたいと考えており、例えば午後11時に公開するような場合には難しいかもしれない。

画像クレジット：Atlassian

また、Confluenceの利用自体が2020年から急激に増えているため、自分のコンテンツが見てもらえないこともある。Atlassianによると、今は6万以上の企業がこのサービスを使っている。そうした企業の中では、ユーザーが以前に比べてとても忙しい。2020年3月と2021年3月で、創られたConfluenceのページの数は33％以上増えた。ユーザー1人あたりのページ制作量は平均で11％増えたが、このプロダクトのスーパーユーザーともなると、アウトプットの量が2、3倍になっている。

また会議を減らすためにConfluenceを利用するケースも多くの企業で増えている。バリシュニコワ氏がいうには「Confluenceのページが会議と競っているだけでなく、ページがページと競っている」。この競合に勝つためには、常時大量のコンテンツの中で目立つために、グラフィクスを良くするなどの工夫が必要だ。正直になところ、これほどの活況ぶりは少々奇異に感じる。しかし、ウェブ自身と同じく、コンテンツが企業という環境の中で目立つためには、自分が作る文書を目立つようにして、人びとの注意と関心を惹かなければならない。今や廊下で雑談するためのウォータークーラーもない。おそらくそのために、社内ブログが見直されているのだろう。

画像クレジット：Andrei Stanescu/Getty Images

【原文】

Confluence, Atlassian’s wiki-like collaborative workspace, has been around for more than 15 years, and is often a core knowledge-sharing tool for the companies that implement it. But for the most part, Confluence is a business tool and looks like it, with walls of text and the occasional graph, table or image. But user expectations have changed, and so it’s maybe no major surprise that Atlassian is now bringing a stronger emphasis on design to the service.

Today’s update, for example, brings to the service features like cover images, title emojis and customizable space avatars (that is, “icons that denote a ‘space’ or section of Confluence”) . The team also recently introduced smart links, which allow you to paste links from services like YouTube and Trello and have the service immediately recognize them and display them in their native format. Other new features include the ability to schedule when a new page is published and the ability to convert pages to blog posts (because, as it turns out, Atlassian has seen a bit of a resurgence in corporate blogging — mostly for internal audiences — during the pandemic).

Image Credits: Atlassian

“We ended up doing something that we called ‘love sprint,’ where we prioritize about 30 features for the enhancements, which are all — if you think about the themes — about how you design information in this world where you have to read more, where you have to write more,” Natalia Baryshnikova, the head Of Product Management for Atlassian’s Confluence Experience Group, told me. “And there’s the attention span that’s kind of pushing its limits. So how do you design for that situation? How do you discover our content?”

Baryshnikova tells me that the team took a close look at how content production, management and delivery works in the social media world. But some of the new features are also purely a reaction to a changing work environment. Take the ability to schedule when pages are published, for example. Employees who work from home may work especially late or early right now, for example, in order to prioritize childcare. But they still want the content they produce to be seen inside the company, and that can be hard when you would otherwise publish it at 11 p.m., for example.

Image Credits: Atlassian

And having your content get noticed is getting harder because Confluence usage has dramatically increased in the last 12 months. As Atlassian noted today, more than 60,000 companies are now using the service. And inside those companies, those users are also far more active than ever before. The number of Confluence pages created from March 2020 to March 2021 increased by more than 33%. The average user now creates 11% more pages, but the product’s superusers have often doubled or tripled their output.

The use of Confluence has also helped many companies reduce their number of meetings, but as Baryshnikova noted, “not only are pages competing with meetings — but pages are competing with pages.” So using good graphics, for example, is a way for a user’s content to stand out in the noise of corporate content production. Which, I have to admit, strikes me as a somewhat strange dynamic. But I guess that just like on the web, in order to stand out in a corporate environment, you have to make the documents you produce stand out in order to get noticed. Maybe that — as well as the lack of watercooler conversations — is also the reason corporate blogging is seeing an uptick right now.

（文：Frederic Lardinois、翻訳：Hiroshi Iwatani）

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