Stack Overflowが急成長中の企業内で知識を管理、共有する新SaaS「Teams」に無料版追加
今回は「Stack Overflowが急成長中の企業内で知識を管理、共有する新SaaS「Teams」に無料版追加」についてご紹介します。
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Stack Overflowは、プログラマーのためのデフォルトのQ&Aサイトだ（初歩的でない高度な質問ならStack Exchangeもいい）。しかしCEOがPrashanth Chandrasekar（プラシャント・チャンドラセカー）氏に代わった最近の1年半で、同社のSaaSサービスのフォーカスが、同社の新しいプロダクトであるStack Overflow for Teamsに移ってきた。このTeamsは企業にStack Overflowのプライベートバージョンのようなものを提供し、主に1つの企業内で知識を管理し共有する。これまで、Teamsを利用できるのは、有料ユーザーと短期の試用者だけだったが、米国時間3月19日からStack Overflowそのものがフリーミアムになり、その一環として無料プランも常時あるというかたちになる。
本日の発表前にチャンドラセカー氏が語ったところによると、2020年夏のStack Overflowの8500万ドル（約92億6000万円）のシリーズEは、もっぱらTeamsとSaaSの成長の加速に力が入れられた。「Teamsに本格的な投資をしたかった。私たちの基盤はコミュニティとパブリックなプラットフォームにあるが、それをプロダクトをベースとするSaaS企業に変えようとするため、それはとても大きなフォーカスになる」とチャンドラセカー氏はいう。
画像クレジット：Stack Overflow
この分野にはとても多くのプロダクトがあるが、それらの中でもStack Overflow for Teamsは2020年に急速に成長した。その年の経常収益は前年比で72％伸び、同社によるとTeamsの顧客は1500社増え、そのうち70はハイエンドなエンタープライズティアのユーザーだという。現在のTeamsの顧客にはBoxやMicrosoft、Bloomberg、Instacart、それにZapierなどがいる。
新しいフリーミアムの方は50席に制限されるが、多くの場合、すべての機能が完全に揃ったソリューションであり、Teamsのコア機能のすべてがある。また同サービスのChatOpsの統合もあり、さらにSlackやMicrosoft Teamsをサポートしている。最近は「Teams」という名前のプロダクトが増えているようだ。ただし、無料のサービスはシングルサインオンをサポートしていない。そのためにはベーシックティアの有料プランが必要だ。エンタープライズティアはSOC II認証でシングルテナントのインスタンスで動くが、フリーとベーシックとビジネスのティアにはそれがない。
ノーコードプラットフォームUnqorkの、イネーブルメントのトップであるOlga Gomonova（オルガ・ゴモノワ）氏は「UnqorkではStack Overflow for TeamsとそのSlack統合を使って、クリエイターが生産性の高いやり方で互いから学ぶことができ、それによりクライアントが私たちのプラットフォームでソリューションを開発する工程をサポートできるようにしている。Stack Overflow for Teamsを社内と対外用に実装してからは、クライアントや社内からの質問に答える時間を60分から30分に減らすことができた。また、私たちのような成長途上の会社でも、新規雇用者のオンボーディング（新人研修やオリエンテーション）を速くできるようになった」という。
画像クレジット：Stack Overflow
欠けている機能は、Stack Overflow for Teamsの長いコンテンツのフォーマットであるArticlesフォーマットや、同じような質問を1カ所に集めたCollectionsを、たとえばオンボーディングのワークフローや、従来からのFAQのドキュメントの代わりに使うことだ。Stack OverflowのCPOであるTeresa Dietrich（テレサ・ディートリッヒ）氏によると、Articlesは2020年8月にローンチしてから同社の50％ほどが採用したという。また最近では、Teamsの非公開フィードバックを導入した。
「これまでのSOのように一般的に公開されているQ&Aサイトと違い、社内利用ではコンテンツを否定的に評価することが難しい。非公開フィードバックによって、その障害がなくなった。今ではコンテンツのライターとのプライベートな会話で、足りないものを指摘したり、『それは古いよ』『違うよ』ということができる。フィードバックにテキストをつけると、それはそのコンテンツのオーナーにだけ見える」とディートリッヒ氏はいう。
フリーミアム化にはまだ少々時間がかかる。チャンドラセカー氏とディートリッヒ氏のいずれも、Teamsの30日間トライアルにはクレジットカードは不要という。以前は必要だった。チャンドラセカー氏は「無料のトライアルを期間限定にするのは無意味だとわかるまで時間がかかった。今では、それはいつでも無料だ」と語る。
ディートリッヒ氏はさらに、この無料版を立ち上げる前に、同社はそれを確実に、オンボーディングのワークフロー向けに最適化した、と語っている。
画像クレジット：anucha sirivisansuwan/Getty Images
【原文】
Stack Overflow is the default Q&A site for programmers (though the overall Stack Exchange network goes well beyond helping you answer your basic PHP questions). But over the course of the last year and a half, with its new CEO Prashanth Chandrasekar coming on board, the company has also kickstarted its SaaS business with a new focus on its Stack Overflow for Teams product. Teams offers businesses something akin to a private Stack Overflow for managing and sharing knowledge across a company. Until now, Teams was only available through a paid subscription (or a time-gated trial), but starting today, Stack Overflow will move to a freemium model with a perpetually free plan.
As Chandrasekar told me ahead of today’s announcement, Stack Overflow’s $85 million Series E funding round this summer was all about Teams and accelerating its SaaS growth. “We wanted to double down on Teams,” he said. “And that is very much — as we transform into a product-led SaaS company from our foundation of the community and the public platform — that’s a huge, huge focus.”
Image Credits: Stack Overflow
Like so many products in this space, Stack Overflow for Teams experienced rapid growth in 2020. Its annual recurring revenue grew 72% last year, the company tells me, and it added over 1,500 Teams customers, including 70 that opted for its high-end Enterprise tier. Teams customers now include the likes of Box, Microsoft, Bloomberg, Instacart and Zapier.
The new freemium offering will be limited to 50 seats, but for the most part, it’s quite a fully featured solution, with support for all of the core Teams features. It also includes support for the service’s ChatOps integrations with Slack and Microsoft Teams (side note: maybe there are too many products with the name “Teams” right now?). The free service does not include support for single sign-on solutions, though. You’ll need the basic paid plan for that. And while the enterprise tier is SOC II certified and runs on single-tenant instances, that’s not the case for the free, basic and business tiers.
“At Unqork, we use Stack Overflow for Teams and its Slack integration to empower our creators to learn from each other in a productive way and to support our clients building solutions on top of our platform,” said Olga Gomonova, head of enablement at Unqork. “Since implementing Stack Overflow for Teams for internal and external use cases, we’ve been able to reduce the time to respond to client and internal questions from 60 to 30 minutes, and have been able to onboard new hires faster as our company grows.”
Image Credits: Stack Overflow
Some of the missing features, however, are access to Stack Overflow for Teams’ Articles format for longer-form content and Collections, a feature that allows users to group together sets of similar questions that can be used for an onboarding workflow or in place of a traditional FAQ document, for example. Stack Overflow CPO Teresa Dietrich tells me that the company has seen over 50% adoption of Articles since its launch in August 2020. The company also recently introduced a private feedback option for Teams.
“We found that, unlike on the public Q&A sites, people weren’t comfortable giving downvotes to content on the Teams product until we introduced private feedback,” she said. “So now they give feedback to the content writer in a private way that says it’s incomplete, it’s out of date, or it’s wrong. And then they can put text around that feedback and only the owner of that content sees it.”
The freemium offering has been in the works for a while. As Chandrasekar and Dietrich both noted, the company removed the credit card requirement to get started with the 30-day Teams trial that had been in place before. “We realized through that experience, that it was actually not enough time to allow companies to create a community internally and that’s basically what we’re trying to do,” Chandrasekar said. “So that was a huge learning for us to say it didn’t make a lot of sense for us to keep a free trial that was timeboxed. And that really expanded to just make it free for life.”
Dietrich added that before launching this free offering, the company also wanted to make sure that it had optimized its onboarding flow for these free users as well.
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（文：Frederic Lardinois、翻訳：Hiroshi Iwatani）
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